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If you are embarking on building a website or have already built one, we hope you are already aware that it is not enough to just build the site and put it out on the Internet expecting visitors to show up. If you’re not let us be the first to say “Sorry, it just doesn’t happen like this” – at least not for the last ten years or so.

Really, once you’ve built the site you are only just getting started with your site’s journey through the World Wide Web. If you want people to show up to your site in any real numbers, you are going to need to do a number of things to attract traffic.

The following will help you understand and simplify some of the nitty-gritty details of attracting traffic:

• Search Engine Submission: As soon as your site has even a single live page we suggest you let the search engines know about it. Others will disagree with us, they’ll tell you that you need to have your whole site built and up before you notify the search engines. Hogwash. We’ve seen sites that were just one page get indexed and even pull PageRank from Google. The reality is that search engines love growing, changing, dynamic websites. It’s likely that the most prolific period of change for your site will be during it’s development page. So, get one page perfected, put it up and notify the search engines. Here’s are the urls to do that for the top three engines:
  Google: http://www.google.com/addurl/
  Yahoo: http://search.yahoo.com/info/submit.html
  msn: http://submitit.bcentral.com/msnsubmit.htm
• Link Building: Networking always helps. Applying the idea to a web business can yield huge results. In fact, some would argue that building links is the single most important thing you can do to increase your web traffic. Our focus isn’t quite that narrow, but we don’t deny that you aren’t likely to get far in search engine result pages (SERPS) without links.
  So how do you build links? There are several methods, and it is probably best to employee some of all of them. First, write not good, but great content. Write content that is worthy of others linking to it. Then let it be known that the content exists, by submitting to social media sites etc. Another way is to write a web site and ask them to link to you a lot of links happen this way. Write an article for someone else’s website in your industry or a related industry. We aren’t big fans of mass article distribution which is so 2005, but placing an article on a good vertical niche site can give you a quality link, and lead to more invitations to do the same elsewhere.
• Banners: Already established as a viable mode of advertising, it works best for sites that deal with commodities. The price is sometimes negotiable and not always high. The trick is to find the right demographic at a site that is not in competition with yours.
• E-mail and Newsletters: An effective way to keep the subscribers updated about the developments and your site on their mind. Still better, if a response form can be provided with each, along with an option for the readers for adding the email addresses of friends. It can result in building up a potential customer list and also sets up an identity for your website for the market it’s catering to.
• Valuable and Optimized Content:Though we’ve put this at the end you should not underestimate the importance of content. Content is King. If your content is the best on the Internet for its subject area, other site owners will link to you, thus building your TrustRank and improving your position in the search engines. However, even if others don’t immediately link to you your own content can still help you rise up in the search engine results pages. While writing your quality content, pick out a couple of words that you think would be the primary words someone looking for content like yours would type into a search to find content like yours. We’ll call these keywords. You’ll want to use those keywords strategically throughout your page. Use them first in your <Title></Title> tag. Use them in the file extension of your url. If you’re page is using headers (large emphasized text eg. H1 – H5) use the keywords there. Also use them towards the top of the page and the beginning of paragraphs. Finally, use them towards the end of the page. Avoid, over doing it. All that said, avoid over doing it. Don’t use them to the point that they are no longer natural for the human reader. If your writing is such that it alienates humans it probably wont go over that well with search engines either.
  Offline Advertising: Included in this might be everything from business cards and letter head to, sponsoring a sports team and turning your company car into a moving billboard with your website listed.

Get started with these and you will be well along your way. Remember, be consistent and persistent in your link building and you will get the traffic you desire.